David Houghton


David is a Senior Lecturer in Marketing at Birmingham Business School, University of Birmingham. Currently the Programme Director for BSc Business Management with Marketing programmes, he has a Ph.D. in Management from the University of Bath, and an undergraduate degree in Psychology. His research centres on the psychology of communication online, with a specific interest in the way that consumers interact with brand content, and how this is utilised by brands for marketing. Combined with an interest in technology, privacy and security, David’s research covers a wide area, but ultimately looks to identify how people interact using modern technological platforms. More recently, David’s research has involved consumers’ physiological responses to brand content for text, image and video formats.

If you have any questions or comments about anything you see on this site, please feel free to contact David via email: contact 'at' davidjhoughton.co.uk


This site describes the work of David Houghton.